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"Success Stories"
Startup company successfully iterates through two rounds of capital infusions.
Situation
The founding team (which included FreelanceCTO) designed and built the initial prototypes. To scale company, two rounds of investment were required to target a large-scale consumer audience.
Findings
Only half of the product had been built. Significant development effort needed to go into supporting [...]
Continue Reading →Technology build and redesign creates a 3 billion dollar sale.
Situation
GeoCities was the one of the first and certainly largest providers of free Website hosting for consumers worldwide. GeoCities, the fourth largest site on the Internet at the time, was unable to monetize the majority of its one million plus members.
Findings [...]
Continue Reading →Business Development locks competition out of the market by signing 50+ co-branded deals.
Situation
Startup company was nearing launch date, and Business Development had a mandate to target, close, and launch partnerships with the majority of companies that also target their market demographic (about 75% of the space).
Findings
As part of FreelanceCTO’s routine engagement [...]
Continue Reading →4th largest site on the Internet increases ad inventory by over 10,000 times.
Situation
GeoCities was the fourth largest site on the Internet. The company had difficulty launching new infrastructure to support meteoric rise in membership.
Findings
Through organic growth, the site’s infrastructure became unmanageable and development slowed significantly. Communication between different aspects of development [...]
Continue Reading →Startup company garners majority of industry awards within the first year of launch.
Situation
Newly funded startup tackled a very difficult market to crack – putting Small Business online.
Findings
Small Business customers are difficult to monetize and represent a significant range of skill levels and experience. A broad-based platform also had to support a [...]
Continue Reading →Startup company acquired after multiple funding rounds within 5 years of product launch.
Situation
The small founding team (which included FreelanceCTO) specified and prototyped the initial product and needed capital to grow the company. The growth strategy required two tiers of significant investment to target a large-scale consumer audience.
Findings
Market research and interviews with [...]
Continue Reading →Single Sign-On enables Fortune 500 employees to log in “just once”.
Situation
A Fortune 500 company maintained a network of separate intranets and departmental applications that did not communicate or directly relate to one another. They needed to centralize their intranet operations and security management to better support 80,000+ employees.
Findings
The new system had [...]
Continue Reading →Tech Crunch selects company as a Tech Crunch 50 Finalist for 2009.
Situation
Company planned to disrupt the buying and selling of used cars by displacing the middle man – a.k.a. the dealer.
Findings
Trust and safety are critical factors to the success of a used vehicle marketplace. Validating the condition and value of a [...]
Continue Reading →Company acquires patents to ward off large competitors like Microsoft and Yahoo.
Situation
Company’s products targeted a highly competitive market with existing large-scale players already in it.
Findings
The company could leverage its strengths in product differentiation and specialization to stay ahead of its competitors, however this was not enough. Researching and patenting core product [...]
Continue Reading →Company launches in 3 months.
Situation
C-level recruiter Caitlin Pulleyblank needed a Technology partner to oversee and support the development of her new recruiting agency, Open Colony.
Findings
Open Colony has an interesting recruiting model that supports multiple agents working together to recruit via an online Salon. The form and function of the Salon was [...]
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