Company acquires patents to ward off large competitors like Microsoft and Yahoo.
Company’s products targeted a highly competitive market with existing large-scale players already in it.
The company could leverage its strengths in product differentiation and specialization to stay ahead of its competitors, however this was not enough. Researching and patenting core product features was critical to maintaining a competitive edge, especially against entrenched players.
FreelanceCTO documented the Technical innovations and worked with a patent attorney to file two claims.
The company was awarded two patents: